{"product_id":"good-to-great-original-jim-collins","title":"Good to Great. (Original)\nJim Collins","description":"\u003cp\u003eBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBut what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe Study:\u003c\/p\u003e\n\u003cp\u003eFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?\u003c\/p\u003e","brand":"Resheh bookstore ","offers":[{"title":"Default Title","offer_id":45886546968711,"sku":null,"price":19.0,"currency_code":"JOD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0578\/1854\/6311\/files\/rn-image_picker_lib_temp_ea1c5f8d-e973-4e8a-b8d8-102361fe359b.jpg?v=1789752085","url":"https:\/\/reshehbook.com\/products\/good-to-great-original-jim-collins","provider":"Resheh bookstore ","version":"1.0","type":"link"}