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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World by Seth Godin
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4.000 JOD
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Presents an analysis of current marketing trends, maintaining that the marketing campaigns that succeed are those that cater to the inclination of consumers to believe the best story, irrespective of the facts.
